A few years back even Facebook was frowned upon by large companies/corporations but nowadays even they understand the importance of engaging customers directly.

Engaging more customers more often and by interacting with them on a personal level will mean you are more in tune with your most important asset!

It's something all individuals and companies have - an address book with contact details and email addresses.

Turning these details into an effective email marketing strategy will provide instant trackable results using the most obvious of communication channels.

So where do you start from? Well firstly you'll need an identity which is largely dictated by your name and line of business. The starting point would be your logo.

From there it's a gradual process of covering all your bases to make sure all your identity, communication and marketing channels are setup and ready for action.

Technology does not have to be complicated but it seems some companies would like us to think so in order to charge higher rates.

We're all for finding simple, user-friendly solutions which make life and business easier for everyone.